HubSpot Enrichment Integration

Setup Guide

Create a private app

In HubSpot, create a private app with contacts scope to get your access token.

Set up enrichment workflow

Use HubSpot workflows to trigger Factr enrichment on new contact creation.

Map to custom properties

Create custom contact properties to store enriched facts.

Surface in sales tools

Add custom properties to your HubSpot Sales views and templates.

Code Example

JavaScript / Node.js

// HubSpot contact enrichment
const hubspot = require('@hubspot/api-client');
const client = new hubspot.Client({ accessToken: process.env.HUBSPOT_TOKEN });

async function enrichHubSpotContact(email) {
  // Get contact by email
  const contact = await client.crm.contacts.basicApi.getByEmail(email);

  // Enrich with Factr
  const factrRes = await fetch('https://factr.polsia.app/api/enrich', {
    method: 'POST',
    body: JSON.stringify({ email, apiKey: process.env.FACTR_API_KEY })
  });
  const { fact } = await factrRes.json();

  // Update contact
  await client.crm.contacts.basicApi.update(contact.id, {
    properties: { enriched_fact: fact }
  });
}

Key Benefits

Sales-ready insights in HubSpot
Automatic enrichment on contact creation
Improve deal velocity with personalization
Build smarter workflows with enriched data

HubSpot + Factr