Braze Enrichment Integration

Setup Guide

Get API credentials

Set up Factr API key and get your Braze API key from app settings.

Create a custom attribute schema

In Braze, create custom user attributes for enrichment data.

Build enrichment integration

Set up a backend service that calls Factr and updates Braze user profiles.

Design campaigns with enrichment

Use Braze segmentation to target campaigns based on enriched attributes.

Code Example

JavaScript / Node.js

// Braze user enrichment
const braze = require('braze-rest-api');

async function enrichBrazeUser(externalId, email) {
  // Enrich with Factr
  const factrRes = await fetch('https://factr.polsia.app/api/enrich', {
    method: 'POST',
    body: JSON.stringify({ email, apiKey: process.env.FACTR_API_KEY })
  });
  const { fact } = await factrRes.json();

  // Update Braze user
  const brazeRes = await fetch('https://rest.iad-01.braze.com/users/track', {
    method: 'POST',
    headers: {
      'Authorization': 'Bearer ' + process.env.BRAZE_API_KEY,
      'Content-Type': 'application/json'
    },
    body: JSON.stringify({
      attributes: [{
        external_id: externalId,
        enriched_fact: fact
      }]
    })
  });
}

Key Benefits

Hyper-personalized multi-channel campaigns
Real-time enrichment on user engagement
Segment users by enriched insights
Improve retention with contextual messaging

Braze + Factr